Interview with Dalma Rosa – Panty Seller

How long have you been selling used panties for?

I started on 26th December 2018 so just over one year now.


How did you find out about it?

I heard about it from a blog post from Side Hustle Nation. I was looking up different ways to make money as a side hustle and it mentioned panty selling on Pantydeal. So I signed up.


Where do you sell?

I gave up selling on Pantydeal but I’m now on a lot of different sites like Scented Pansy, My Used Panty Store, Snifffr, Erotic Dreams UK, House of Fetish UK, Kinkie UK, censored and I have subscription sites on Onlyfans, AVN Stars and AdmireMeVIP.


How many hours per day do you spend selling?

Usually 1-2 hours per day. I also run a group for sellers called Sellers Before Fellas and my blog and podcast so they take up probably more time than selling these days.


Why did you decide to sell panties online?

I needed some money, that was the motivation. Then I discovered that I was good at it and equally that I really enjoyed the work. I became hooked and now I don’t need to do it but I choose to.


Do you sell additional items or just panties?

Panties, pics and premades. 


What do you enjoy about panty selling?

I love earning money of course. I love satisfying customers. I love the thrill of making sales. I love that working online is so free and easy. I love how much I’ve learned from this business and I love connecting with other sellers and buyers.


What is challenging or difficult about panty selling?

When you aren’t making sales it’s super challenging. You are just waiting for the next high of the sale. The addictive quality of this work is a challenge. It’s also possible to overwork yourself and to not use your time effectively, which can lead to burn out. The most challenging thing about this industry is the horrible abusive customers or those looking for illegal items. 


What’s your advice to someone just starting out?

Take your time. Listen to my podcast to familiarise yourself with the work. Develop a thick skin. Don’t freak out when you don’t make sales straight away – have a realistic expectation about what the work involves and how much you can make. And most importantly, have fun! 


What, in your opinion, does it take to be a successful panty seller?

Consistency. Self-confidence. Time.


How much (on average) do you/have you made per week/month?

I made £1000 ($1300) per month on average when I started out.


Do your friends/family know about what you do?

My husband knows and three of my friends know. They’re fine with it. They probably don’t know the full extent of what the work entails. I don’t share details with them.


How long do you think you will do this for?

I don’t know. Probably until I stop enjoying it.


What subjects did you study to earn two master-level degrees?

It’s very boring. My initial degree is in Psychology. I then migrated to HR Management and Employment Law. After redundancy I did some travelling and since then I’ve had a handful of online businesses on lots of very diverse topics.


What do you think makes a used panty interesting or erotic from a buyer’s perspective?

I think that this comes down to basic human biology first and foremost. The olfactory system is very complex and arousing. We are animals after all! Pheremones are a powerful drug and they exist for a very important function. Every one of us has a unique scent that sends signals to the brain of the person smelling it. I love the primal nature of how this works. Combine that with the sexiness and erotic visual imagery of pretty panties and the tactile senses being stimulated by the touch of the fabric and you’re utterly powerless to succumb. It’s a multi-sensory powerhouse.

Who is your ideal buyer?

Great question. I have an exercise I go through to sit down and map out my perfect buyer. This is based on interactions I’ve had, really thinking about what experiences were the best with particular buyers and why. I enjoy communicating with men over the age of 35. It’s a different generation who I find more engaging and focused on good conversation and building rapport. I prefer buyers who have a good sense of humour, particularly because I consider myself to be quite fun and funny. Overall, respecting my time and my effort is a must.

After getting started selling, at what point did you decide that you were going to ‘give it a real go’ in the panty industry?

I’m the kind of person who gets ‘ball deep’ into anything they get excited or interested in. I’ve always been that way. I’d say the first few days I was still in the ‘Am I really seriously doing this?’ mentality. After I made my first few sales, I was addicted. From then I’ve wanted to get better and better.

You recognized a real need for guidance and mentorship within the used panty selling community. Can you tell us a bit more about why you decided to start

It was a natural progression from my experience selling online. I quit after my second week following a bad experience. I felt so isolated and alone. So, I decided when I came back (can’t keep a good girl down – not like that!) that I needed community, so why not start it myself? That’s when I created #sellersbeforefellas (best ever) and that just changed everything for me. 

After that I found that I felt good when I helped others. I wanted to create this community of collaboration rather than competition. Because the competition just isolated me and others further. If we were ‘all in it together’ it made the whole thing more fun and easier.

After I started recording some trainings to help others, I found that I loved to talk about the subject so why not start a podcast? I couldn’t only find one online at that time that didn’t seem to be running anymore. So, I went ahead (see ‘ball deep’ from earlier).

Then the next obvious step was a website to start blogging about my experiences and help others get into the work. I wasn’t sure about creating products to sell but I could see there was a real need for this information so I started to put it together and here we are.

Have you ever thought of quitting panty world, and if so, what kept you going or revived your verve?

I’ve thought of quitting at least 600 times. Seriously. I know that this can be due to a number of factors. Hormones for one – never trust your decisions on certain days of the month! Sales – if it’s been a few weeks since I made a sale, I’d tell myself that I was ‘done’. Negative experiences – it takes a while to build a thick skin, especially if you are sensitive or care too much. Being shut down – I’ve had 5 PayPal accounts closed, that shit is exhausting. Thinking I’m not good enough – comes up a lot. I’m a “normal” person and I have good and bad days. I have a journaling practice that really helps me. I’m about to share that practice on my site in a 7 Day Sales Challenge I’m launching.

My verve also gets revived when I make a sale. It’s an addictive thing and it’s like getting a hit that keeps you going. Also, when I get feedback from other sellers that I’m really helping them or when buyers message me to tell me how happy they are with their panties. I guess I’m the kind of person that thrives with feedback!

Taking time off when I need it is also vital to me having the energy to keep showing up!

What’s the first piece of advice you would give to a new seller on day one?

Have a long-term outlook. Stay focused on building this business from the ground up. You have to build know, like and trust with the community and that takes time and a lot more effort than you might be prepared for. You will be disheartened, frustrated, confused and overwhelmed at times. Keep going. We’re all in this together and we’ve all been where you are now. It takes time but it’s worth it. Reach out, make friends, connect with sellers too. Don’t be afraid to be you, to be different.

Anything on your mind that you would like to express that was not addressed in the interview?

I think platforms are really important for sellers but a lot of the time members feel powerless or like they need permission to change things. The great thing about SP is that you truly feel like they’re listening and they exist for the good of the community rather than for themselves. If you’re a seller or a buyer and there’s something that you think needs looked at or needs to change, don’t think it has to be someone else’s responsibility to do that. Start with you. If you want to change things, change things! You don’t need to wait for permission to make this community a better place. Call out the problems and seek to fix them, collaboratively. Bitching and bemoaning is not the way to effect change.

P.S. Ready to start selling your panties online today?

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